Why is lighting 
in a supermarket 
so important?
 

Living in a time when the experience of shopping started to compete with a coziness of ordering online, light became a crucial aspect of planning new shops. The development of new technologies gave us a chance to lower energy consumption and increase the sales. But shopping is, after all, an activity experienced with five senses, and as such commonly questioned what way is the right one. There is just a way, that simply suits your customers. Let us find it.

Questions to ask before you start:
How do you want your customers to feel?
What is the philosophy of your supermarket chain?
What do you want to highlight? 
 
 
01 Fresh & healthy
 

What you see is what you buy.

Accent light should always be one of the characteristics of this area. Lighting designers recommend lowering general lighting in this area and adding spotlights to create more atmosphere and focus. 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Fruit and vegetables
Because all colours matter.
The right decision of a color temperature leads to a natural and fresh appearance, that bring out colors, textures, and shape. You can achieve it by using a pointed light source that is the best to highlight products' attributes and high-quality CRI. And it’s not only about the look. Picking the right light it’s also increasing the quality of food’s shelf life.
 
 
COB TYPE
Warm vivid

Special vivid COB is recommended for fruit and vegetable zone, as enhances warm colors and make them even more visually appealing and juicy.

 
 
 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
Create contrasts, highlight
textures 
Use spotlights to add depth, contrast and highlight textures, which make your product pop out.  
 
 
This is what you should do

When you want to attract your customer's attention, the best thing to do is to create contrasts and focus zones with 4 Hunter/Pipes T (1900 lm 25W - Warm Vivid 21°) mounted on Tracks. 
 
 
 
 
 
Hunter T
Brings out colour and creates
contrast in the ambient. Designed to make your products stand out and help you create a desirable overall brand experience.
explore
 
 
 
Pipes T
Thanks to a variety of applications, an uncompromising performance and high efficiency, it has the power to point the attention and to create a special atmosphere.
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02 Tasty flavours

When it looks so good you simply can't resist ...

Special products require a special treatment. Lower ceilings are a common feature of this area, and for this reason, the use of recessed lights is usually the best choice. Beside that choosing, the lighting that doesn’t affect the quality of the products is also one of the things that cannot be ignored. 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
COB type: Warm crispy
24°, 28°, 36°, 38°, 40°, 60°, 62°
Bakery
___________

How to make a customer buy 3 bagels instead of 1?
Make good bagels. Besides that, you can choose warm lighting scheme, that will make your freshly baked bread look even fresher and crispier. Create an attractive ambiance with layering lights, that will make your customers feel like at home.
 
 
COB TYPE
Warm crispy

Special vivid COB is developed for bakery and cheese zone as it enhances product’s warm colours and make them more visually appealing.
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
COB type: Warm crispy
24°, 28°, 36°, 38°, 40°, 60°, 62°
Cheese
___________
Is the best cheese really yellow?
Actually no. Cheese is a light-sensitive product, which can be affected by inappropriate lighting that reflects in changing taste, damaging its nutrients and turning the color yellow. You should consider lowering the general light in this area and use focused lights with contrasts instead. 
 
 
 
Meat
______
How do you keep it fresh?
We keep it in a refrigerator and so do the stores. But it is true, that using a minimal distortion in the special vivid light source can make the meat look even tastier. A little bit of pink never hurt anybody and so does the light, but it is needless to say it should be done at the right amount. You don’t want your customers to feel misled.
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
COB type: Fresh rose
24°, 28°, 36°, 38°, 40°, 60°, 62°
Why should you choose COB type Fresh rose?
Which one would you choose for your family? It is important to choose the right light source. It's perfect for illuminating meat as it makes reds stand out but at the same time keeps whites really white.
For this area, we suggest Hunter/Pipes 1900 lm 25W, COB type: Fresh rose
 
 
Fish
______
How does a fresh fish look like?
You smell it, feel it and look at it. That’s why right lighting should be one of your top priorities when planning store’s fish department. Use a light for creating drama and excitement, and set up your fish market with a cool color spectre and pointed lights, which will highlight the freshness of your products. 
 
COB type: Alaska
24°, 28°, 36°, 38°, 40°, 60°, 62°
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Why should you choose COB type Alaska?
Because you don’t know how important it is until you make a bad decision.
For this area, we suggest Hunter/Pipes 1900 lm 25W, COB: Alaska
 
 

This is what you should do

Create contrasts in focus zones with a spotlight and personalised COB for a specific area, whether you're illuminating bread, fish, meat or cheese.

 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
 
 
 
Pipes R
It’s maximum efficiency and a wide variety of applications it has become an indispensable part of almost every project.
EXPLORE PRODUCT
 
 
 
Hunter RV
Designed to make your products stand out and
help you create a desirable overall brand experience as it offers a maximum rotation. Choose Hunter RV double to save time during mounting. 
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03 Easy to find
 
 

It's about the skill, not the will.
Uniform lighting in the store enables the visitor to see all the merchandise properly. As lighting navigates customers around the store, you should think about enhancing different areas with spotlights and working creatively with colour temperature.
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Shelves
___________
What is the best for shop shelves lighting?
Something flexible like linear lighting or lights on track. The most common solution in supermarkets is linear lighting as it creates an overview of ‘must see’ items, it is very cost efficient and easy to maintain. On the other hand, if your shelf plans are constantly changing, light on track should be something you are looking for, as it offers you an easy way to change store lighting and create different feelings in the space. 
 
 
Wine
What if I want to make an ambient?
Brings out a colour and creates
a contrast in the ambient. Build an exclusive ambient with accentuating spotlights that create dynamics. Special segments such as wine shelves can lighten up with our product ‘Cove’, that will make wine bottles pop out.
 
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
 
 
Improve signalization or sell more advertising space
Help your customers find what they are searching for or create extra attention on the advertisements above the product shelves with the use of the Site Emphasizer.
 
 
 
Sequal
Sequal is designed for supermarkets and other industrial needs, where bringing the light where it is needed is key. 
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Cove
Cove is a light that can be installed directly on the wine shelf and will as such enhance the look of your products.
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Focus zones
Make special offers at shelves focus zones stand out even more and illuminate this area with Pipes T/Hunter T.
 
 
 
 
Pipes T
Thanks to a variety of applications, an uncompromising performance and high efficiency, it has the power to point the attention and to create a special atmosphere.
EXPLORE PRODUCT
 
 
 
Hunter T
Hunter spot is designed to make your products stand out and help you create a desirable overall brand experience.
EXPLORE PRODUCT
 
 
 
04 Last stop
 
 

Why does nobody want to leave this store lately?
Because they've chosen the right color temperature and color rendering index. Because it's about the feeling, using contrasts through space, layering, using reflectors, baffles, and lensed trims. It's about using the light that makes your customers feel comfortable.

 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Cashiers
___________
Do cashier sections and information desk get a special attention?
Of course. Besides being on everybody's eyes, a cashier section is a working place that should create a pleasant environment for workers and customers. Cashier sections, information desks and other places where specific tasks are provided should have a high level of illumination, which minimizes mistakes and optimizes a positive final experience.
 
 
 
The last impression
Use light to navigate your customers to the cashier desk. This is a perfect place to inspire and make the customers spontaneously buy chewing gum, sweets, magazines or beverages. 
 
 
 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Corridors DO count!
Use lighting that follows the lines of your architecture and create a feeling of guidance and safety. Uniform illumination that supports daylight is a winning combination that will make your customers spend more than their money ... they will want to spend their time. 
 
 
 
 
Lona 

Its ability to blend it and stand out makes it easy to match with any interior. As it comes in different sizes and mounting possibilities, there are many different ways to combine Lona.
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Nitor
With uncompromising
performance, maximum efficiency and with a wide variety of applications it has become an indispensable part of (almost) every project.
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Wave
From classical form to an artistic drawing with irregular lines and round objects, Wave gives you the privilege of doing it as big and as bold as you want.​
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05 Behind the scenes
 

Behind the scenes, the lighting should be first and foremost functional. You should always make sure to provide a sufficient light, such as general lighting that tolerates temperature changes. Reduce your costs by using presence detectors that increase lighting only when someone needs it, and turn off when no one is around. 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Storage
 
Hidden from the sight, but still needs the light.
Use linear lighting that illuminates the shelves and creates a quality overview of items, as it's very cost efficient and easy to maintain. 
 
 
 
 
Sequal
If you are looking for a  fast return on investment, uniformity of lighting and a desirable brand experience, this is the light you are looking for.For this area, we suggest Sequal 60/110.
EXPLORE PRODUCT
 
 
PRO Optics
Brings out colour and creates
contrast in the ambient.
Learn more about active cooling
 
 
24°, 28°, 36°, 38°, 40°, 60°, 62°
Office
___________
Just because it's hidden, doesn't mean it's not important.
Besides the fact that light influences the personal well-being and health, it also impacts on motivation and performance. To have all this together, you have to find just the right combination of ceiling fixtures, table lights, floor lamps and natural light, and besides all that also think about flexibility and energy-saving.
 
 
 
 
Demi
A high-quality lighting solution that provides maximum efficiency and a uniform illumination everywhere.​  
EXPLORE PRODUCT
 
 
 
 

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Supermarkets of the future
After Amazon presented their 'just walk out technology' in 2017, the future of shopping is closer than ever. They've developed an app you start when you walk into the store, which updates a virtual chart automatically using computer vision, deep learning algorithms and sensor fusions that make shopping without lines, checkouts and registres finally possible. Besides that, the future also brings the development of an experiential retail place where shopping is just one of the activities to offer. 
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