Living in a time when the experience of shopping started to compete with a coziness of ordering online, light became a crucial aspect of planning new shops. The development of new technologies gave us a chance to lower energy consumption and increase the sales. But shopping is, after all, an activity experienced with five senses, and as such commonly questioned what way is the right one. There is just a way, that simply suits your customers. Let us find it.
Questions to ask before you start:
How do you want your customers to feel?
What is the philosophy of your supermarket chain?
What do you want to highlight?
What you see is what you buy.
Accent light should always be one of the characteristics of this area. Lighting designers recommend lowering general lighting in this area and adding spotlights to create more atmosphere and focus.
Special vivid COB is recommended for fruit and vegetable zone, as enhances warm colors and make them even more visually appealing and juicy.
When it looks so good you simply can't resist ...
Special products require a special treatment. Lower ceilings are a common feature of this area, and for this reason, the use of recessed lights is usually the best choice. Beside that choosing, the lighting that doesn’t affect the quality of the products is also one of the things that cannot be ignored.
Special vivid COB is developed for bakery and cheese zone as it enhances product’s warm colours and make them more visually appealing.
It's about the skill, not the will.
Uniform lighting in the store enables the visitor to see all the merchandise properly. As lighting navigates customers around the store, you should think about enhancing different areas with spotlights and working creatively with colour temperature.
Why does nobody want to leave this store lately?
Because they've chosen the right color temperature and color rendering index. Because it's about the feeling, using contrasts through space, layering, using reflectors, baffles, and lensed trims. It's about using the light that makes your customers feel comfortable.
Behind the scenes, the lighting should be first and foremost functional. You should always make sure to provide a sufficient light, such as general lighting that tolerates temperature changes. Reduce your costs by using presence detectors that increase lighting only when someone needs it, and turn off when no one is around.