Lighting fixture GWIG, created as a result of cooperation between Intra Lighting and Slovenian designers ASOBI,
received prestigious international award for design, which is chosen by
a jury of leading practitioners, who, along with I.D.'s editorial team,
focus the abundance of submissions into a clear survey of the state of
design. Selection is organized each year by American magazine for
industrial design- I.D. On this year’s , already 52nd selection, among
2000 registered articles 150 candidates successfully
entered the finales. Products were divided into tree different
categories: BEST OF CATEGORY, DESIGN DISTINCTION and HONORABLE MENTION.
Idea
for lighting fixture GWIG comes from concept of creating ambiental
jewellery, based on smallness and minimization of illuminating body and
usage of modern LED technology. The desire was to upgrade its
fundamental purpose upon lighting and beside functionality assure
aesthetic element in space with intention to establish discreet accentuation on special, particular objects present in the room.
For Intra Lighting such award definitely
means confirmation, that our business strategy, which places design in
centre of its activities, is the right path to strive for
success
on very competitive lighting market. We are very well aware that only
carefully designed products, which can follow the newest technologies
are capable to assure
possibility of survival and create potential competitive advantage. Also in the future
we
are staying focus on evolution and development of material and
technologies. Each our articles will remain base on specific market
demand. Lighting fixture are more and more becoming architectural
elements with mission to make a point of lines, and minimalism as form,
both creates game of lighting sheaf which can create remarkable lighting effects.